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What is sustainability?Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment.

Awareness on sustainabilityDuring this project we develop an internetgame to raise awareness on sustainability and green marketing in the creative industries. The game will have two parts. A marketplace with shops from the participating countries and an international townhall. Also there will be a marketing tower with severall floors. In the shops you can find questions you can answer. The questions are about several aspects on sustainability.In the marketing tower you can answer questions about marketing and green marketing. These questions have a connection to the Green marketing course. The questions have a different level, from basic to professional level.Below you see impressions of the game:


Sustainability, Green marketing & Mediain the Creative Industry

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