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Press release 4

Press release 4 Sustainability, Green Marketing & Media-project in IstanbulDuring the two days-conference, we were working on Green Marketing and the developments on the internet-game (awareness on sustainability) that we are developing in this project. The conference was held at the Işık University in Istanbul, on the 12th & 13th of February 2015. During the first day of the conference the new developed course of Green marketing was the central subject. Based on the research that is be done in 2014, Aido developed the new course. In the discussion with all partners, the last fine-tuning of the developed curriculum was discussed. After the adjustments are made, the testing of the learning material in schools and companies can start. During the second day we worked on the further development of the internet game. In the project we will develop an internet game to make target groups aware about sustainability in the creative industries. IGS and Dienstencentrum showed the adjusted design of the game and gave a presentation on the developments. The main goals of this projectThe main goals of this project are to develop Sustainability games, both physically and by Internet and the development of training materials on Green Marketing. The games and the course Green Marketing can be used for both education and training activities for open enrollment and in-company training. The games and training are tailored to the needs of students in schools and employees of companies in the creative industries. The participating organizations GA, the Danish employers' organization for the Printmedia industry, Cubion, a Danish consultancy agency, IGS (Institut de Gestion Sociale)m a higher education institution based in Lyon, Paris and Toulouse France, Aido, the Technological Institute of Optics, Color, and Image from Valencia, Spain, the Dienstencentrum, a Dutch consultancy agency, Işık University from Istanbul in Turkey and Stivako, a Dutch VET-institute, who is also the project coordinator.More information? Visit the project website:


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