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Press release 3

Press release 3 Sustainability, Green Marketing & Media-project in CopenhagenThe project partners met during a third conference in Copenhagen, on the 9th & 10th of October 2014. During the two days, we were working on Green Marketing and the developments on the internet-game that we are developing in this project.During the first day of the conference the subject Green marketing was the central point of discussion. Based on the research that is be done in the summer period, Aido presented the concept goals, starting situation and other relevant aspects of the new course. Based on the discussion with all partners, they have started to adjust the concept. In the next period Aido will develop the learning material.During the second day we worked on the development of the internet game. In the project we will develop an internet game to make target groups aware about sustainability in the creative industries. IGS and Dienstencentrum showed the design of the game and gave a presentation on the development. The main goals of this projectThe main goals of this project are to develop Sustainability games, both physically and by Internet and the development of training materials on Green Marketing. The games and the course Green Marketing can be used for both education and training activities for open enrollment and in-company training. The games and training are tailored to the needs of students in schools and employees of companies in the creative industries. What is Sustainability?Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment.The participating organizations: GA, the Danish employers' organization for the Printmedia industry, Cubion, a Danish consultancy agency, IGS (Institut de Gestion Sociale)m a higher education institution based in Lyon, Paris and Toulouse France, Aido, the Technological Institute of Optics, Color, and Image from Valencia, Spain, the Dienstencentrum, a Dutch consultancy agency, Işık University from Istanbul in Turkey and Stivako, a Dutch VET-institute, who is also the project coordinator.More information? Visit the project website: www.


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